NIKE AIR MAX mattress technology and its classic products

FeaturesThis section is written like an advertisement. Please help rewrite this section from a neutral point of view. (November 2008)Vege-tan leather with minimal lining to reduce the amount of material used in manufacturing and helps the shoe breathe. The leather is produced in a facility with very high environmental standards.Woven hemp and cotton fabric A vamp or upper and tongue is soft and flexible. It also helps the shoe breathe. Hemp is a premium, sustainable material.Laces are made with hemp and recycled polyethylene terephthalate which is typically made of used bottles.The welt stitch attaches the upper to the out sole to minimize the use of environmentally harmful adhesives.Phylite molded sole unit provides cushioning and support. Phylite is very lightweight and durable.Natural motion flex grooves increase flexibility for all-day comfort.Embossed swoosh uses no extra materials or chemicals.Additional lace holes for a custom fit.External "turned out" seams add structure and support to the upper. They also increase internal comfort.Soft and flexible collar construction increases comfort.Soft leather lining in heel and tongue reduces the amount of materials used. Lining is micro perforated to increase breathability.Flat, high contact bottom increases traction.Ergonomically deep-contoured last increase comfort and support. Eliminating waste and toxic materialsBy carefully nesting the pieces to be cut for the upper, Nike reduced the amount of waste in the cutting process.By weaving certain parts of the upper on the Boot, Rock and Mule, Nike use only the length of material required.The company makes minimal use of linings and reinforcements. The design itself compensates for both.The outsole contains Nike Grind, made from recycled factory rubber waste.Injection molding of the phylon midsole a process used elsewhere at Nike produces less waste than conventional processes. With injected materials, production floor waste is minimized.The Boot, Rock and Gem products create 63% less waste than a comparable Nike light hiking shoe. The Slide and Mule create 33% less waste than conventional production practices.The Considered line of products reduces solvent use by over 80% compared with Nike typical products. This is above and beyond the 95% solvent reduction achieved under Nike current programs. Using less energySimpler design makes for fewer production steps, including less stitching. Fewer steps, at least in this case, means less energy.Materials are sourced closer to the factory the majority within 200 miles (320 km) so less energy is used for transportation.Producing the Boot, Rock and Gem requires 37% less energy in production than a comparable Nike light hiking shoe Reducing waste at the end of the product lifeThe products are designed to be more easily and effectively recycled in Nike Reuse-Shoe programThe mechanical interlocking design of the outsole which eliminates the need for chemical primers or adhesives makes it easier to separate and recycle the components. AwardsThe Nike Considered boot won the Industrial Design Excellence Awards Gold Medal for consumer products in 2005, a program co-sponsored by BusinessWeek and IDSA (Industrial Designers Society of America). "The Nike Considered Boot is a performance shoe that combines subtle styling with unique environmental benefits without sacrificing Nike's commitment to design innovation. The handcrafted boot sports a unique look obtained by weaving hemp lace between the leather upper to produce a one-of-a-kind shoe that molds to the foot. The project grew out of consumer feedback that clearly indicated a desire for more sustainable products. The designers achieved impressive environmental statistics: a reduction of 61 percent in manufacturing waste, 35 percent in energy consumption and 89 percent in the use of solvents. In addition, the shoe is designed to be more effectively recycled in Nike's Reuse-A-Shoe program. The product launch has surpassed expectations and has led Nike to consider similar issues in its other product lines." In addition Nike Considered shoes were awarded Product Design Excellence Awards in 2006 & 2007 by International Design Magazine. PromotionNike employed boutique design firm Hunter Gatherer to create an animated spot for the Nike Considered line utilized in its viral marketing campaign. External linksOfficial Website Nike Considered Promotional CartoonNike's corporate/investor websiteNikeStore.com Nike's Official Online Store Photos from Nike Considered Launch in New York Referencesv  d  eNike, Inc.Corporate directorsJohn G. Connors  Jill Ker Conway  Timothy D. Cook  Ralph F. DeNunzio  Alan B. Graf  Douglas G. fouser  Jeanne P. Jackson  Phil Knight  Mark Parker  Orin C. Smith  John ThompsonAssets and productsAir Jordan  Air Melo Line  Cole Haan  Converse  Exeter Brands Group  Hurley  Nike Air Max  Nike Considered  Nike Free  Nike Golf  Nike Mercurial Vapor  Nike Shox  Nike SB  Swoosh  Team Starter  Nike Total 90  UmbroAnnual revenue: $16 billion USD (9.5% FY 2005)  Employees: 26,900  Stock symbol: NYSE: NKE  Website: http://www.nike.comv  d  eOregon-based companiesNYSE listedGreenbrier Companies Lithia Motors Monaco Coach Corporation Nike NW Natural Portland General Electric Precision Castparts StanCorp FinancialNASDAQ listedColumbia Sportswear FEI FLIR Lattice Mentor Graphics Merix McCormick & Schmick's Planar Systems RadiSys Rentrak Schnitzer Steel West Coast BankPrivate companiesBanfield Franz Bakery Harry & David InFocus JELD-WEN Kettle Foods Les Schwab Parr Lumber Reser's Fine Foods Shari'sOtherBi-Mart Evergreen International Aviation Tillamook Creamery Categories: Nike, Inc. | Shoe companies of the United States | Nike brandsHidden categories: Articles with a promotional tone from November 2008 | All articles with a promotional tone www.airjordanbctmid.com